
Curiosity Spark Factor: A Dream That Refused to Die
From IMAWAREYOU.COM in 1999–2000 to Curiosity Spark Factor in 2026: A Journey of Persistence, Unexpected Opportunities, and Never Giving Up
Have you ever had an idea that simply wouldn’t leave you alone?
An idea you believed in, even when circumstances kept getting in the way?
Perhaps you wrote it down somewhere, tucked it away, and promised yourself that one day you’d do something with it.
I know that feeling.
In fact, I’ve been carrying one particular idea with me for more than 25 years.
And when I look at what I’m building today with Curiosity Spark Factor, I sometimes have to smile at the journey that brought me here.
Because none of this happened the way I originally imagined.
Where It All Began: The Dot-Com Boom
Let’s go back to 1999 or 2000.
The internet was still relatively new to many households, and the possibilities seemed endless.
Businesses were rushing online. Entrepreneurs were launching websites. Everyone seemed to have an idea about how the internet would change the world.
And somewhere in the middle of that excitement, I had an idea of my own.

That was the original name of the project I envisioned.
The concept was simple.
I wanted to create an online community where everyday people could share their experiences, exchange knowledge, ask questions, and learn from one another.
Think about how much knowledge people accumulate throughout their lives.
The lessons learned from raising families, building businesses, working in different trades, overcoming challenges, and sometimes making mistakes.
What if we could bring those experiences together in one place?
What if something you learned the hard way could help someone else avoid making the same mistake?
I believed there was tremendous value in that kind of connection.
And I still do.
Unfortunately, the dot-com boom didn’t last.
The market collapsed, businesses disappeared, and the excitement surrounding the internet took a serious hit.
Like many ideas from that period, mine was put on hold.
But I never completely let go of it.
Sometimes Life Has Other Plans
Over the years, life kept me busy.
There were jobs to do, businesses to operate, responsibilities to meet, and challenges that demanded my attention.
You know how it goes.
You have an idea you’re excited about, but the everyday realities of life keep moving it further down the priority list.
Still, I kept an idea book.
Whenever something came to mind, I’d write it down.
Some ideas were practical. Others were probably a little ambitious.
But I never stopped thinking about the possibilities.
And one belief continued to stay with me.
Everyone has something worth sharing, and everyone has something left to learn.
I didn’t know when or how I would bring that idea to life.
I just knew I wasn’t finished with it.
Then Came the Pandemic
Fast-forward to 2020.
Like millions of other people, I suddenly found myself dealing with a world that had changed almost overnight.
The COVID-19 pandemic disrupted everyday routines and changed how we worked, socialized, and connected with one another.
And with more time on my hands, I did something I hadn’t done in quite a while.
I pulled out my idea book.
As I looked through those old notes, I started thinking about the online community I had envisioned during the dot-com boom.
The technology had changed dramatically since then.
Social media had become part of everyday life.
People were sharing information, experiences, and opinions online in ways that would have been difficult to imagine back in 1999.
Maybe, I thought, the time had finally come to give my idea another chance.
That decision set everything else in motion.
From IMAWAREYOU.COM to CS Factor and Common Sense Factor
As the project began taking shape, the original concept evolved.
I started developing the identity behind CS Factor and Common Sense Factor.
The idea was still rooted in helping people share knowledge, learn from experiences, and make more informed decisions.
But now it had a name and a direction that felt better suited to what I wanted to accomplish.
I engaged programmers to help bring the platform to life.
And, as anyone who has ever hired someone to develop a website or software application can probably appreciate, having an idea and getting someone else to build it are two very different experiences.
At first, I was excited.
We discussed the project, its features, and what I wanted the community to become.
I was also assured that the development team’s legal representatives were familiar with the trademark application process and that this aspect of the project was being handled.
I trusted those assurances.
After all, I was relying on people who presented themselves as having the necessary expertise.
Unfortunately, as the project progressed, communication became increasingly difficult.
There were misunderstandings, delays, and features that didn’t reflect what I believed we had discussed.
Eventually, it seemed that resolving each new issue required another financial commitment.
I was becoming frustrated.
And I was beginning to question whether I had placed too much trust in the process.
But rather than walk away from everything, I decided to take greater responsibility for protecting the names and the work I had invested in.
That’s when I brought in a trademark lawyer.

The Phone Call I Still Remember
There are certain phone calls you never forget.
One of those calls came from my trademark lawyer.
He had good news.
We had successfully secured the trademarks for CS Factor and Common Sense Factor.
I remember how excited I was.
After everything I had been through with the development process, it felt like something was finally moving in the right direction.
I could begin working with the names I had invested so much time and energy into developing.
But there was an interesting twist.
The original trademark applications had included book publishing among the goods and services.
And that created another responsibility.
To support the trademark registration, I needed to establish genuine use of the marks in connection with the relevant publishing activities.
There was just one small problem.
I hadn’t planned on becoming a book publisher!
I still laugh when I think about it.
Here I was, trying to develop an online community, and suddenly I was faced with the prospect of publishing a book.
So what did I do?
I got to work.
I began putting together a book and learning what was involved in bringing it to market.
What started as an effort to support my trademark position became something I hadn’t anticipated.
It opened the door to my book publishing journey.
And that unexpected turn would eventually influence the direction of Curiosity Spark Factor.
Looking back, I find it remarkable how one challenge can lead to an opportunity you never saw coming.
Sometimes, the detour becomes an important part of the destination.

The Website Went Live, but the Vision Wasn’t Complete
Meanwhile, development of the original platform continued.
Eventually, CSFactor.com went live.
I wish I could tell you everything worked exactly as planned.
It didn’t.
There were features I wanted that weren’t completed.
There were improvements that still needed attention.
And communication challenges had made the entire process far more difficult and expensive than I had anticipated.
I had spent years carrying this idea around.
Now that it was finally online, it still wasn’t everything I had envisioned.
I’ll admit, that was disappointing.
But I had learned enough by then to recognize that walking away wasn’t necessarily the answer.
The platform was operating.
People could join.
They could share their thoughts and experiences.
So I decided to see what would happen.
And what happened next genuinely surprised me.
More Than 12,000 People Registered
Despite the website’s limitations, people began joining.
They started contributing content.
And over time, the numbers continued growing.
Today, the original CSFactor.com platform has recorded:
12,055 registered users.
92,288 posts.
I still find those numbers remarkable.
Here was a website that never reached its full intended potential, yet it had attracted thousands of registrations and accumulated tens of thousands of posts.
Now, I want to be clear.
Those numbers don’t mean every registered user is still active, and they don’t tell us how many individual people contributed posts.
But they do tell me something important.
An idea that began in my imagination more than two decades earlier had finally reached people.
And that was encouraging.
It reminded me that even an imperfect beginning can lead somewhere worthwhile.
Sometimes, the results we receive aren’t the ones we expected.
But they can still give us a reason to keep going.

The Unexpected Journey Into Book Publishing
While CSFactor.com continued operating, my publishing journey began taking on a life of its own.
What initially started because of a trademark-related requirement gradually developed into a genuine interest in writing and sharing practical knowledge.
I began researching subjects that interested me.
I explored health, nutrition, everyday life skills, and the kinds of information I believed could help people make better decisions.
One book led to another.
And before long, I found myself spending countless hours researching, writing, editing, formatting, and learning the publishing business.
I discovered that I genuinely enjoyed the process of turning knowledge and experience into something other people could learn from.
But I also discovered something that many independent authors know all too well.
Writing the book is only part of the challenge.
Getting people to discover it can be even harder.
Over the past four and a half years, I’ve experimented with different marketing techniques.
Social media.
Advertising.
Promotions.
Different approaches to getting books noticed.
Some produced modest results.
Others cost more than I felt they were worth.
And there were times when I wondered whether I was spending more energy trying to market my books than I had spent writing them.
Sound familiar?
If you’re an independent author, there’s a good chance you’ve experienced some of that frustration yourself.
But those experiences started me thinking.
Maybe I needed to approach the problem differently.
What If We Started With Curiosity?
Instead of focusing entirely on how to sell more books, I began asking questions.
Why do certain subjects capture our attention?
What makes us curious enough to stop scrolling and learn something?
How do questions influence learning and memory?
And what encourages people to connect with someone they’ve never met?
I began exploring research into curiosity, learning, and human behaviour.
And the more I explored, the more I started connecting those ideas with the vision I’d carried since the dot-com boom.
What if we could give people an opportunity to discover something interesting before asking them to make a purchase?
What if independent authors could introduce the ideas inside their books through quizzes and challenges?
What if readers could engage with those ideas, ask questions, and connect directly with the people who wrote them?
And what if everyday people could participate simply because they enjoyed learning something new?
Suddenly, my original vision began taking on a new direction.
The online community I had imagined all those years ago could become something more interactive.
Something that brought together curiosity, education, books, and meaningful conversations.
And that brings us to today.
Introducing Curiosity Spark Factor
Curiosity Spark Factor is the next chapter of a vision that began more than 25 years ago.
The new platform at https://beta.csfactor.com represents the modernization and evolution of the original CSFactor.com concept.
It’s a place where people can explore quizzes, participate in challenges, discover books, exchange perspectives, and connect through shared interests.
For independent authors, it introduces opportunities to share the ideas behind their books, encourage reader participation, and build relationships with people who may genuinely appreciate their work.
For readers and curious individuals, it offers an opportunity to discover new subjects, challenge their thinking, and participate in conversations.
And there’s something particularly important to me about this approach.
Curiosity gives people a reason to participate because something interests them.
That’s the kind of community I’ve wanted to build all along.
We’re still in the early stages of developing and refining the new platform.
There are features to improve, lessons to learn, and ideas that will undoubtedly evolve.
I’ve learned from experience that building something worthwhile rarely happens without challenges.
But this time, I’m approaching the project with a much clearer understanding of what I want to accomplish.
And with a few more lessons under my belt.
Looking Back, I Can Finally Connect the Dots
When I think about the journey, it’s interesting how everything connects.
An idea during the dot-com boom became IMAWAREYOU.COM.
The dot-com bust put that idea on hold.
Years later, the pandemic encouraged me to revisit my old notes.
That led to CS Factor and Common Sense Factor.
Development challenges encouraged me to take greater responsibility for protecting the brand.
The trademark process unexpectedly led me into book publishing.
Book publishing introduced me to the frustrations of marketing and finding readers.
And those frustrations encouraged me to explore curiosity, learning, and the psychology of human connection.
All of those experiences eventually contributed to Curiosity Spark Factor.
If everything had gone according to my original plan, I might never have discovered some of the opportunities that brought me here.
That’s something worth thinking about.
We often judge our progress by how closely life follows the plans we’ve made.
But sometimes, the experiences that frustrate us most are the ones that teach us something valuable.
I certainly didn’t appreciate every setback while I was going through it.
Some were expensive.
Some were discouraging.
And some made me question whether I should continue.
But looking back, I can see how those experiences influenced the direction I eventually took.
What Dream Have You Put on Hold?
There’s something else I want to share.
And it may be the most important part of this entire story.
Your dreams don’t have an expiration date.
Maybe you’ve had an idea sitting in a notebook for years.
Perhaps you started a business that didn’t work out.
Maybe you wanted to write a book, learn a new skill, or create something meaningful, but life kept getting in the way.
I understand.
I’ve been there.
And if there’s one thing this journey has taught me, it’s that a setback doesn’t have to be the end of the story.
Sometimes, you need to change your approach.
Sometimes, you need to learn something new.
And sometimes, you need to accept that the road ahead looks nothing like the one you originally imagined.
At this stage of my life, I’m still learning.
Still experimenting.
Still making mistakes.
And still discovering opportunities I couldn’t have imagined when I first wrote IMAWAREYOU.COM in my idea book.
I find that encouraging.
Because it reminds me that we’re never necessarily finished growing, learning, or contributing something worthwhile.
The dream I had more than 25 years ago is still evolving.
And perhaps there’s something in your own life worth revisiting.
Something you once believed in.
Something you put aside because the timing wasn’t right.
Or something you abandoned because the first attempt didn’t work out.
Maybe it’s time to open that old notebook again.
An Invitation to the Next Chapter
If you were part of the original CSFactor.com community, I want to thank you.
Your participation helped keep an idea alive, even when the technology didn’t fully support everything I had envisioned.
And if you’re discovering Common Sense Factor or Curiosity Spark Factor for the first time, I invite you to explore what we’re building.
Visit https://beta.csfactor.com.
Try a quiz.
Explore a challenge.
Discover a book.
Share your perspective.
And perhaps, along the way, you’ll find a little inspiration to revisit a dream of your own.
Because after more than 25 years, I’ve come to appreciate something.
Sometimes, the greatest value of pursuing a dream is everything we learn along the way.
And I’m still learning.
Curiosity Spark Factor
Start with a question. Build a connection.
